Guide To Planning A Successful Campaign Strategy

Are you planning to contest for the local municipal or state legislature elections? Then here's the ultimate guide you need to create a winning campaign strategy.

Define your goal

When contesting an election, your only goal is to win. But it is necessary to define victory clearly to make it achievable. In political elections, it is a rare scenario that you win every constituency. You need to focus on those constituencies for securing secure a win. List them down and research about their voter bank. This gives you a fair idea of the political campaign strategy plan you need to devise to win.

Evaluate the current scenario

A common mistake most campaign planners make is not considering the current country's situation. If your campaign is about changing people's perception of a political leader or party, you need to know the kind of leader the public wants. If you campaign for the ruling party, the voters have a fresh memory of the work done.

Building a case for re-election will be easy if the voter's opinion is in your favour. However, if they are unsatisfied with the work, you need to come up with a strategy accordingly.

Campaign with a message

Your campaign message should be a game-changer. We live in a fast-paced world today. Voters may lack time to listen to your campaign agenda in speeches and rallies. The only thing they seek to know is if you are making a difference in their life. Hence, you need to first develop a good campaign message. The simpler the message is to understand, the better it is.

Use fewer words but impactful ones. The same message should be communicated across platforms and campaign materials. If you struggle to develop a strong message, you can always get political campaign strategy plan experts on board. They hold immense knowledge about campaigning and know how to lure the audience. 

Plan a campaign schedule

Once you have a defined goal and decide on a campaign message, start planning the campaign schedule. Plan out which constituencies you wish to campaign in first. Who will be speaking at the rallies? When and where will these rallies take place? You should prepare a rally schedule daily.

Monitor and modify your plan

Even though you have the perfect campaign plan, you need to monitor them. Election campaigns are a lot about what happens during the moment. Your party can face backlash if a political leader's words are misinterpreted at a rally. You need to rethink your action plan and look for ways to control the damage.  Take inspiration from corporate reputation strategy here.

Corporate reputation strategies assess potential crises beforehand and have solutions ready for them. Adopt a similar approach while campaigning.

How To Tackle A Business Crisis?

A business crisis is an extreme scenario potentially threatening your company's growth and success. It can happen anytime. Both internal and external reasons can cause them. There is very little you can do to prevent them. However, you can prepare for it. Here is how to do so:

Identify possible crisis threats

All businesses are vulnerable to crisis. The type of crisis you face depends on the business you are into. Identify possible threats to your business. It could be financial or organisational challenges or a technological breach. Once you know the crisis your business can face, assess its impact on your business.

For example, if there is a data breach, understand how it will impact sales and revenue. It is easier to come up with a solution when you have a clearer idea of the crisis you are dealing with.

Plan of action

Always have a plan ready that you can follow in any crisis. Crisis preparedness planning helps you deal with the threat more equipped. During these scenarios, your company's reputation is at stake. Your competitors are looking for an opportunity to take advantage of your vulnerability. Hence, it is necessary to portray a strong front and build back. A crisis plan helps you do so.

Appoint a crisis leader

There is panic and uncertainty during the crisis, both internally and externally. In a situation like this, people need a familiar face they can trust. When preparing for a crisis response plan, decide who will lead the situation. Generally, the organisation head should be the face of a crisis. As per thought leadership research, people are more willing to trust leaders that reflect power and reliability in such times.

Train people involved

Everyone who is on the crisis response team needs should be trained. You cannot afford a single employee doing something wrong. It further aggravates the situation.  A significant part of the crisis response training focuses on crisis communication. Clear communication is necessary. This trains you for everything right from how to communicate to your employees to give satisfactory answers to the media without risking the company's reputation and more.

Conducting a mock run

Just doing crisis preparedness planning is not enough. You need to put your learnings to practice being 100% ready. Most crisis response trainers recommend doing a mock run post-training. Here, the company is given a hypothetical situation. You need to apply your learnings from the crisis training to practice and come up with a solution. A mock run lets you brush your learning and identify areas you need to work on.

Make sure to follow these steps because only then can you achieve success during any challenging circumstances.  

Understanding The Role Of Corporate Affairs In A Business

When you speak of corporate affairs in the business sector, people assume it relates to unethical practice. It is understood that a company is favoured either for vested interest or at the cost of the country's taxpayers. However, this is not true.  Corporate affairs, public affairs, or government affairs is a tool to engage the government to promote business interests. It is done by engaging with policymakers and regulators ethically.

If you find yourself struggling to gather the necessary government support to grow your business, you should consider hiring a corporate affairs advisory. These advisors focus on two important aspects: government relations and regulatory affairs.

Government relations

The political landscape of India is changing. These changes are announced in the business sector each day. To survive, each business should reassess its needs and seek out new profit avenues. For this reason, you should understand the current business policy and grasp its impact on your business. A corporate affairs advisor monitors the prevailing policy environment.

They provide all the details, helping you stay ahead of your game. This allows you to promote your business interest fairly and create new growth opportunities.

Regulatory affairs 

India is growing and moving ahead faster than expected. With rapid changes on the technological and economic front, it becomes necessary for each sector to upgrade and update. Healthcare, technology, and financial services are a few sectors facing challenges in keeping up with constant regulation. A corporate affairs advisory lets your business meet such regulatory compliance requirements often.

You may think consider it to be a regular change. However, failing to keep up with them can cost your operating license, putting you in deep trouble. Corporate affairs professionals work closely with the regulatory team to build mutual trust and find opportunities to collaborate for growth.

How to manage a company's corporate affairs?

Understanding your company's corporate affairs policies is possible through planning. Do not start right away by approaching policymakers and conducting meetings. Plan and learn why you should focus on corporate affairs for business growth. When you have a clear goal, start working towards it. Chalk out a corporate reputation management strategy. Your company's reputation plays a significant role in managing corporate affairs.

No one will want to collaborate if your company has a bad reputation. Analyse and identify areas of concern within your business. Discuss with your internal team and come up with a solution. Reach out to experts within your industry for expert advice. Do not forget to modify the plan of action when required. Stay updated with the latest policy changes always. 

Why Should You Invest In A Company's Reputation?

When buying a product, what are the factors you consider? The product offering and price are two primary factors you think of. Reputation of the brand is another crucial factor to check. You are a store to buy a mobile phone. It looks great, offers several features, and promises value for money. But will you buy it if the brand is not a renowned one? A bad brand reputation makes its product quality questionable.

If you wish to build customer's trust, increase profit gains, and attract better talent, you should invest in your company's reputation. A reputation management advisory chalks strategies and executes them to create a favourable brand image. Here are the reasons to invest in one.

Word-of-mouth advertising

There are numerous ways to advertise your product today. But word-of-mouth advertising is the strongest of all. Primarily in India, it spreads faster than expected. In India, we live in a close-knit community. The smallest purchase you make, you share it with your family and friends. If your brand has a decent reputation, it spreads quickly. You need not spend additional money on marketing. Your goodwill does it for you.

Earns higher profits

As the word starts spreading, people learn about the brand. They purchase and see what the product offers. Moreover, you need not convince the customer to buy the product. They have heard about your brand name, given the brand's good reputation, and are not hesitant to invest in them. This helps churn out a higher revenue. 

Access better talent

Are you struggling to get talented employees for your brand? The reputation management advisory helps with this. Today employees are looking for more than just a 9 to 5 job paying them a six-figure salary. They take ownership of their work and wish to work for a company they can take pride in. Work on building a good brand reputation, and aspirants look forward to working with you.

Channelise negative feedback rightly

We live in the dynamic digital age. A negative tweet can be why companies' stocks take a hit. Reputation management executives also focus on your company's online reputation. They identify negative feedback and address them immediately before things get out of your hand. At times just addressing the issue may not be enough to restore the company's reputation.

Hence, reputation managers employ a corporate reputation management strategy to channel negative feedback in the right direction. Preparing for such situations is necessary, so you are not caught off guard during a crisis.

What Are The Perks Of Opening A Wealth Account?

Wealth creation is something humans learn from a young age. Before taking up a career or following your passion, maximum people are confident about making enormous money. It takes a lot of smart work and precious possessions like time for multiplication. Maintaining important income objectives helps accomplish a degree of satisfaction with your capital.

A Wealth Account opening allows you to access a wide range of privileges and specialised wealth solutions to meet your financial goals and aspirations. You get guidance from experienced wealth managers having exclusive market insights. Besides, the competitive rates on remittances and global travel assistance is a boon, especially for Indians having relatives residing abroad. Here are the other perks:

Family privileges

Get exclusive access to lifestyle privileges. Take care of your family with global education and medical concierge. Travel with complimentary airport privileges like pick-up and drop-off, lounge access, meet-greets, and international travel assistance. Benefit from property management services, legal services, tax and trust planning, golf green fees waivers, and more.

Wealth solutions and market insights

Be among the first customers to get the latest market insights and highlights from Indian and International markets with group research. You can invest in sophisticated wealth solutions like Bonds, PMS, AIF, structured products, etc. Invest in online Mutual Funds from the comfort of your home using the Wealth Management Account.

Digital banking experience

Manage your portfolio anytime, anywhere with your digital banking partner. Experience the power to manage your life however you desire. Get access to secure login, super-fast remittances, smooth navigation, and swift payments.

Experienced specialists

Get support from a dedicated Relationship Manager for all your banking and Wealth Account opening needs. As your trusted wealth partner, your Relationship Manager co-ordinates with a team of experienced specialists to provide you solutions in line with your financial objectives.

Premium Banking benefits

Enjoy Premium Banking solutions like remote account opening worldwide, preferential rates on remittances, free unlimited ATM withdrawals, exclusive offers on Infinite Debit Cards, and much more.

Other conditions

It is mandatory to follow the Premium Banking proposition of maintaining a minimum relationship value of up to Rs. 30 lakh over six months of Wealth Account opening. The TRV is across all accounts in a family and calculated by aggregating average quarterly Savings Account balances and end-of-period Term Deposits, Insurance, investments, and Mortgage Loan outstanding. 40% of the net balance of the Home Loan or Loan Against Property will be considered for TRV computation.

Conclusion

Wealth Management services are appropriate for wealthy individuals with broad needs. The advisors are high-level professionals and experts who work individually as a single person or as part of a small-scale business. A client receives services from a single designated wealth manager or has access to a team of specified wealth members.

7 Aspects Of NRE Accounts You Should Know About

Moving abroad invites a host of changes. Besides the obvious lifestyle ones, it also mandates changes in your banking ways. This implies swapping your old bank account to conduct everyday transactions. You must either opt for a new one with a foreign banking partner. You could also convert your old account into a Non-Indian Resident Account. An NRI Account is meant explicitly for NRIs.

It allows them to park their foreign earnings safely. It facilitates their banking and investment needs once they move away from India. Such an account comes in three distinctive types. They are as follows:

1. Non-Resident External Account
2. Non-Resident Ordinary Account
3. Foreign Currency Non-Resident Account

Out of these, we will cover the essential aspects of an NRE Account. The following points explain it:

1. Rupee denominated

An NRE Account is Rupee denominated. This means that it maintains your deposits in Indian Rupees. The function stays consistent across all types of such an account. For example, whether you have an NRE Current or NRE Savings Account, your funds will be retained in Indian Rupees.

2. Repatriability

This type of account offers you full repatriability. You can freely transfer the funds in your account to another country. Thus, many NRIs with financially dependent families open an NRE Account. It allows them to send money to India without any hassles.

3. Fund maintenance

You can contain funds received from another country in your NRE Account. The same goes for transfers obtained from another NRE/FCNR Account maintained in India. Also, it is possible to transfer money from your NRE Account to an NRO Account. The process involves no restrictions.

4. Joint facility

At times, you might want to open an account with a family member living overseas. Considering this, an NRE Bank Account offers you a joint facility. You are allowed to hold the account jointly with another individual. However, the co-holder must be an NRI. Else, you cannot avail of this facility.

5. Conversion

Many Indians move overseas for a brief period. When they come back, they get the option of converting this account into a regular resident account. The procedure for this conversion, however, varies from bank to bank.

6. Taxation

The most appealing aspect of an NRE Account is its taxation policy. Interest earned on deposits in this account is exempt from taxes. This way, the NRI can optimise their interest earnings without any worries.

7. Transfer rules

A resident power of attorney cannot open an NRE Account on the NRI’s behalf. However, they can make local rupee payments and transfers on the NRI’s behalf. There is no imposition on such transactions.

What You Should Know About Mutual Funds Portfolio

Investing in Mutual Funds is akin to building a house. There are numerous tactics, tools, and strategies, but each includes fundamental characteristics. To create the ideal Mutual Fund portfolio, you must go beyond the ancient saying, 'do not put all your eggs in one basket.' A long-lasting building necessitates a clever design, a solid foundation, and a simple mix. That is precisely what Mutual Fund portfolios are about.

Meaning

Fund managers professionally manage your Mutual Funds. They collect money from a group of individuals with similar financial goals and invest in Stocks, Bonds, Money Market Instruments, and other securities. After deducting expenses and taxes, the income or profits are dispersed proportionately among investors. Mutual Funds are a collection of money that many contribute.

Mutual Funds are suitable for those who do not have significant quantities to invest in or time to research the market. Professional fund managers invest the money collected in Mutual Funds according to the scheme's aim. In exchange, the fund company deducts a small fee. Mutual Fund fees are regulated and subject to certain limits set by the Securities and Exchange Board of India.

How does the portfolio work?

A Mutual Fund Portfolio includes investments in asset classes and securities such as Equity, Fixed Income, and other routes meticulously built and maintained by fund managers by the fund's objectives. Investment in such portfolios provides retail investors access to high-quality, professionally managed investments.  It invests in financial instruments such as Stocks, Bonds, Debentures, Government Securities, and other assets.

A Mutual fund Portfolio is a collection of such investments in diverse assets established using money collected from multiple investors.  The fund's purpose is communicated in advance, and an expert manager ensures that the fund adheres to the objective. Retail investors can accumulate wealth over time by investing in portfolios that match their risk tolerance and financial goals.

Reasons to build a portfolio

• You do not wish to pay any fees or charges.
• You cannot locate a Fund scheme that adheres to your investment principles.
• The Mutual Fund you want to invest in has an excessive expense ratio, firms you despise or weigh on specific industries or companies that are too high or low.
• You also want to invest in Bonds but do not wish to pay the additional fees and expenses associated with fixed income and Balanced Funds.
• You can adjust your investments as you age and as your goals change.

Conclusion

Combining various types of Mutual Funds creates a balanced portfolio. One core fund can serve as the basis, with the remainder funded from multiple categories. Knowing your risk tolerance influences the funds you select. Moving ahead with a long-term perspective is always a good idea.