What Are The Benefits Of Priority Banking?

Have you ever thought about applying for private banking from your bank? Many banks offer "Priority Banking Solutions" to their customers who qualify for the eligibility requirements. A private banking client is handled in a more precise manner, and the priority is taken care of by the bank. Let us speak about it in-depth, and does it make sense to apply for priority customer banking for you as a client or not?

The first question that must be understood is, why do banks have a privilege banking model? The reason is relatively simple, being able to treat various customer groups differently. If you want to put it favourably, then it's just a way to maintain a separate list of high-net-worth individuals to focus more on them and service them better, as one private banking customer would give the bank 100 times more business/profit than a regular customer. A preferred banking client will have to meet a few eligibility conditions, usually related to his bank balance.

Similarly, to maintain a high balance in the bank savings account, other banks still maintain requirements. That basically means that the bank can get plenty of money to use on its own business, and they can manage these clients very well.

Facilities provided to Private Banking Customer

A priority banking customer has few advantages over regular clients and gets more features. There are some of these:

• Separate queue at the bank
• No Net Banking charges on NEFT and RTGS transactions
• Free cheque book payable at any branch of the bank throughout the country, so you do not have to ask for demand drafts
• Charges waiver for cancellation of DD, Cheque Return, Duplicate Statement Fees, Demand Draft Charges, Locker Charges discount
• Cheque pick-up facility
• If you are transacting at other bank ATMs in India, no fees on balance inquiries and cash withdrawals

Many individuals have simple banking requirements, particularly after the advent of Internet banking and mobile banking, your reliance on chequebooks, Demand Drafts, and any physical visits to banks have reduced.

Banking is just an insignificant part of their financial life for most people, and they only get most of the equipment and what they need from their simple banking account. For them, it does not make any sense to apply for preferred banking. However, most investors are actively involved in banking for their reasons or professional needs. A few features that come with Priority Banking may mean something essential for many of them. If you are one of them, you have to see how much you need and then take a call.